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Kidfluence: the marketer's understanding..

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Kids today possess product knowledge and buying influence far beyond their years, and marketers must adapt to this new reality or risk forever playing catch-up with their forward-thinking competitors. Kidfluence explores this new dynamic of marketing, and outlines how marketers and advertisers can better understand the "adultified" members of Generation Y.

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Availability

200700544

658.834 SUT k

Z. HANDIMAN

Available

Detail Information

Series Title

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Call Number

658.834 SUT k

Publisher

Singapore : Pearson Education., 2003

Collation

xiii,192p.; 24 cm.

Language

English

ISBN/ISSN

0-07-141622-6

Classification

658.834

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

CONSUMER BEHAVIOR

Specific Detail Info

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Statement of Responsibility

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