Kidfluence: the marketer's understanding..
Kids today possess product knowledge and buying influence far beyond their years, and marketers must adapt to this new reality or risk forever playing catch-up with their forward-thinking competito…
- Edition
- -
- ISBN/ISSN
- 0-07-141622-6
- Collation
- xiii,192p.; 24 cm.
- Series Title
- -
- Call Number
- 658.834 SUT k
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