Text

Service marketing: people, technology, strategy, 7E

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You’ll find that this text takes a strongly managerial perspective, yet is rooted in solid academic research, complemented by memorable frameworks. Our goal is to bridge the all-too-frequent gap between theory and the real world. Practical management applications are reinforced by numerous examples within the 15 chapters. Complementing the text are 18 outstanding classroom-tested cases. We’ve designed Services Marketing, Seventh Edition to complement the materials found in traditional marketing management and principles texts.

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Availability

191201531

658.8 LOV s

Z. HANDIMAN

Available

Detail Information

Series Title

-

Call Number

658.8 LOV s

Publisher

New York : Pearson Education., 2011

Collation

648p.; 28 cm.

Language

Indonesia

ISBN/ISSN

978-0-13-611874-9

Classification

658.8

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

MARKETING

Specific Detail Info

n

Statement of Responsibility

-

Other version/related

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