Text

Truth, lies and advertising: the art of account planning

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The message of this book is that well–thought–out account planning results in better, more effective marketing and advertising for both agencies and clients. And also makes an evening in front of the television easier to bear for the population at large."

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Availability

181203300

659.111 STE t

Z. HANDIMAN

Available

Detail Information

Series Title

-

Call Number

659.111 STE t

Publisher

New York : John Wiley & Sons., 1998

Collation

xix,298p.; 24 cm.

Language

English

ISBN/ISSN

0-471-18962-6

Classification

659.111

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

ADVERTISING CAMPAIGNS

Specific Detail Info

G

Statement of Responsibility

-

Other version/related

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