Truth, lies and advertising: the art of account planning
The message of this book is that well–thought–out account planning results in better, more effective marketing and advertising for both agencies and clients. And also makes an evening in front …
- Edition
- -
- ISBN/ISSN
- 0-471-18962-6
- Collation
- xix,298p.; 24 cm.
- Series Title
- -
- Call Number
- 659.111 STE t
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