Text

Selling the invisible: a field guide to modern marketing

---

You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work and how prospects think. A treasury of hundreds of quick, practical, and easy-to-read strategies-few are more than a page long-Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing.

---

Availability

181103180

658.8 BEC s

Z. HANDIMAN

Available

Detail Information

Series Title

-

Call Number

658.8 BEC s

Publisher

New York : Warner Books., 1997

Collation

xx,252p.; 19 cm.

Language

English

ISBN/ISSN

0-446-52094-2

Classification

658.8

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

MARKETING - SELLING

Specific Detail Info

v

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment