Selling the invisible: a field guide to modern marketing
You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called…
- Edition
- -
- ISBN/ISSN
- 0-446-52094-2
- Collation
- xx,252p.; 19 cm.
- Series Title
- -
- Call Number
- 658.8 BEC s
Search Result
Found 1 from your keywords: Author : "BECKWITH, Harry"
Query took 0.00177 second(s) to complete
Computer science, information & general works
Philosophy & psychology
Religion
Social sciences
Language
Pure Science
Applied sciences
Arts & recreation
Literature
History & geography