The invisible grail: how brands can use words to engage...
All brands want to be loved. Creating that positive emotional connection between product and audience is brand management's holy grail. This book argues that the secret to unearthing this ultimate …
- Edition
- -
- ISBN/ISSN
- 981-261-832-5
- Collation
- xiv,223p.; 22 cm.
- Series Title
- -
- Call Number
- 658.827 SIM i
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Found 1 from your keywords: Author : SIMMONS, John
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