Social communication in advertising: persons, products..
A single tread of argument is drawn through this book: in industrial societies in this century, national consumer product advertising has become one of the great vehicles of social communication. R…
- Edition
- -
- ISBN/ISSN
- 0-416-01201-9
- Collation
- 327p.; 23 cm.
- Series Title
- -
- Call Number
- 302.23 LEI s
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