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Mass affluence: 7 new rules of marketing to today's consumer
Mass Affluence outlines seven new rules for capturing this largely ignored market and reveals how innovative companies are already employing them to launch billion-dollar industries in categories from oral care to homebuilding to exotic automobiles. A sea change in marketing is underway—and future growth and profitability will belong to the companies that woo and win today's affluent mass market.
200600361 | 658.8 NUN m | Z. HANDIMAN | Available |
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