We may see the as American invetions, but we have fallen in love with them. Every weekend, millions of us indulge in some retail theraphy. The shopping mall is one of the most potent symbols of mod…
In Selling Luxury, Robin Lent and Genevieve Tour, with 30 years of combined experience, share their savoir faire. You'll also pick up tips from multimillion-dollar luxury sales professionals who wi…
This book is appropriate for graduate and advanced undergraduate elective courses ini business, economics, and financial engineering. It is also suitable for practitioners who want to acquire a wor…
Clueless in Marketing Communications is the second book published in the Clueless series. The authors retain the same funky style of writing (the trademark of this series) and pedagogical format as…
Introducing the new Fisher Investment Series, comprised of engaging and informative titles written by renowned money manager and bestselling author Ken Fisher. This series offers essential insights…
Argues that all businesses must be responsive to the market or perish, looks at examples of companies that have successfully dealt with change, and suggests useful management principles..
Buku ini menawarkan sebuah perspektif segar bagi para wirausahawan dan akademis dalam memahami bagaimana perusahaan-perusahaan bisnis yang sukse dikelola di asia. Ringkasan isi buku ini: 1.Memperk…
Marketing to Women shows why the women's market is the fastest track to strong business results in today's extraordinarily competitive environment, and an increasingly important and powerful market…
Buku ini berisi butir-butir pemikiran Hermawan Kartajaya yang terangkum dalam The 18 Guiding Principles of Marketing in Venus, sebuah model yang akan membawa merek dan perusahaan Anda menuai sukses…