Media monoliths: how great media brands...
""Tungate's background as a journalist and authority on advertising, both domestic and global, is apparent in this work, which offers a comprehensive look at the branding and marketing of major med…
- Edition
- -
- ISBN/ISSN
- 0-7494-4108-9
- Collation
- viii,261p.; 24 cm.
- Series Title
- -
- Call Number
- 338.473 TUN m
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