APA Style

KOTLER, Philip. (2003). Lateral marketing: new techniques for.. . New Jersey: John Wiley & Sons.

Chicago Style

KOTLER, Philip. Lateral marketing: new techniques for... New Jersey: John Wiley & Sons, 2003. Text.

MLA Style

KOTLER, Philip. Lateral marketing: new techniques for... New Jersey: John Wiley & Sons, 2003. Text.

Turabian Style

KOTLER, Philip. Lateral marketing: new techniques for... New Jersey: John Wiley & Sons, 2003. Print.