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It's not how good you are, it's want to be

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The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life.

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Availability

210300394

650 ARD i

Z. HANDIMAN

Available

Detail Information

Series Title

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Call Number

650 ARD i

Publisher

New York : Phaidon Press., 2003

Collation

127p.; 18 cm.

Language

English

ISBN/ISSN

978-0-7148-4337-7

Classification

650

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

BUSINESS

Specific Detail Info

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Statement of Responsibility

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Other version/related

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