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Why she buys: the new strategy for reaching..

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Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there’s another skill they need: becoming female literate..,

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Availability

200700541

658.834 BRE w

Z. HANDIMAN

Available

Detail Information

Series Title

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Call Number

658.834 BRE w

Publisher

New York : Crowne Publ.., 2009

Collation

322p.; 24 cm.

Language

English

ISBN/ISSN

978-0-307-45038-8

Classification

658.834

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

SHOPPING - CONSUMER BEHAVIOR

Specific Detail Info

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Statement of Responsibility

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Other version/related

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