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Brand child: remarkable insight into the minds of toda's..,

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Brand child is the first book to look in-depth at the phenomena behind global kids and their relationships with brands.Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids' trends and fascinating marketing techniques.Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.

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Availability

200600504

658.834 LIN b

Z. HANDIMAN

Available

Detail Information

Series Title

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Call Number

658.834 LIN b

Publisher

London : Kogan Page., 2004

Collation

321p.; 24 cm.

Language

English

ISBN/ISSN

0-7494-4284-0

Classification

658.834

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

CONSUMER BEHAVIOR

Specific Detail Info

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Statement of Responsibility

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Other version/related

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