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IMC: the next generation

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This book is all about today's IMC - what it is, what it means to you, and how to use it to power your organization's growth and financial success! With his breakthrough book "Integrated Marketing Communications", Don Schultz first showed marketers how to integrate internal and external communication into a dynamic, value-adding asset. In "IMC - The Next Generation", Schultz teams with Heidi Schultz to offer updated insights on today's newly powerful business and communication model using the IMC approach.

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Availability

200600458

658.8 SCH i

Z. HANDIMAN

Available

Detail Information

Series Title

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Call Number

658.8 SCH i

Publisher

New York : McGraw-Hill., 2003

Collation

xxiii,408p.; 23 cm

Language

English

ISBN/ISSN

0-07-141662-5

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

MARKETING

Specific Detail Info

n

Statement of Responsibility

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Other version/related

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