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twenty ADS that shook the world: the century's most groundbreaking..

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James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Mar...,

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Availability

200600398

659 TWI t

Z. HANDIMAN

Available

Detail Information

Series Title

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Call Number

659 TWI t

Publisher

New York : Three Rivers Press., 2000

Collation

229p.; 24 cm.

Language

English

ISBN/ISSN

0-609-80723-4

Classification

659

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

ADVERTISING

Specific Detail Info

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Statement of Responsibility

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