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Trading up: why consumers want new luxury..

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Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.

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Availability

200600396

339.47 SIL t

Z. HANDIMAN

Available

Detail Information

Series Title

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Call Number

339.47 SIL t

Publisher

New York : Penguin Books., 2005

Collation

xviii,300p.; 24 cm.

Language

English

ISBN/ISSN

1-59184-080-5

Classification

339.47

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

CONSUMPTION, ECONOMICS

Specific Detail Info

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Statement of Responsibility

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