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Sun Tzu and the art of business: six strategic principles for..

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Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage.

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Availability

200600390

658.401 MCN s

Z. HANDIMAN

Available

Detail Information

Series Title

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Call Number

658.401 MCN s

Publisher

Oxford : Oxford University Press., 1996

Collation

261p.; 24 cm.

Language

English

ISBN/ISSN

0-19-509996-6

Classification

658.401

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

STRATEGIC PLANNING

Specific Detail Info

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Statement of Responsibility

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