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Differentiate or die: survival in our era...

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In Differentiate or Die, bestselling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives from giants like Dell Computer, Southwest Airlines, and Wal-Mart to smaller success stories like Streit's Matzoh and Connecticut's tiny Trinity College to determine why some marketers succeed at differentiating themselves while others struggle and fail.

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Availability

181203328

658.8 TRO d

Z. HANDIMAN

Available

Detail Information

Series Title

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Call Number

658.8 TRO d

Publisher

New York : John Wiley & Sons., 2000

Collation

x,230p.; 23 cm.

Language

English

ISBN/ISSN

0-471-35764-2

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

MARKETING

Specific Detail Info

v

Statement of Responsibility

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Other version/related

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