APA Style

FEIG, Barry. (1997). Marketing straight to the heart: from product to positioning... . New York: Amacom.

Chicago Style

FEIG, Barry. Marketing straight to the heart: from product to positioning.... New York: Amacom, 1997. Text.

MLA Style

FEIG, Barry. Marketing straight to the heart: from product to positioning.... New York: Amacom, 1997. Text.

Turabian Style

FEIG, Barry. Marketing straight to the heart: from product to positioning.... New York: Amacom, 1997. Print.