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Beyond listening: learning the secret language...

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A groundbreaking guide to making one of marketing's most important resources more effective
When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn't betaken apart. Fortunately, in this case, Nabisco didn't heed there searchers' advice. Each year, companies spend a billion dollar son focus groups designed to ferret out consumer motivation, and,according to expert Bonnie Goebert, in many cases they're throwing their money away

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Availability

181103201

658.83 GOE b

Z. HANDIMAN

Available

Detail Information

Series Title

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Call Number

658.83 GOE b

Publisher

New York : John Wiley & Sons., 2002

Collation

xvi,224p.; 23 cm.

Language

English

ISBN/ISSN

0-471-39562-5

Classification

658.83

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

CONSUMER SATISFACTION

Specific Detail Info

v

Statement of Responsibility

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Other version/related

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