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Social media and public relations: eight new practices...

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In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers.

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Availability

181002906

302.231 BRE s

Z. HANDIMAN

Available

Detail Information

Series Title

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Call Number

302.231 BRE s

Publisher

New Jersey : Pearson Education., 2012

Collation

ix,166p.; 24 cm.

Language

English

ISBN/ISSN

978-0-13-298321-1

Classification

302.231

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

PUBLIC RELATION - SOCIAL MEDIA

Specific Detail Info

v

Statement of Responsibility

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Other version/related

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