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Ten deadly marketing sins: signs and solutions

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In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapterand offers practical, proven guidance for reversing them. Marketerswill learn how to stay market-focused and customer-driven, fullyunderstand their customers, keep track of the competition, managerelationships with stakeholders, find new opportunities, developeffective marketing plans, strengthen product and service policies,build brands, get organized, and use technology to thefullest.

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Availability

151105160

658.8 KOT t

Z. HANDIMAN

Available

Detail Information

Series Title

-

Call Number

658.8 KOT t

Publisher

New Jersey : John Wiley & Sons., 2004

Collation

v,152p,; 22 cm.

Language

English

ISBN/ISSN

0-471-65022-6

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

-

Subject(s)

MARKETING

Specific Detail Info

c

Statement of Responsibility

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