Text

Satisfaction guaranteed: the making of the American..

---

This sweeping history provides the reader with a better understanding of America’s consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg’s, Wrigley’s, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods.

---

Availability

171008572

659.104 STR s

Z. HANDIMAN

Available

Detail Information

Series Title

-

Call Number

659.104 STR s

Publisher

New York : Pantheon Books., 1989

Collation

xi,339p.; 24 cm.

Language

English

ISBN/ISSN

0-679-72558-X

Classification

659.104

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

SALES PROMOTION

Specific Detail Info

G

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment