Text

Changing signs of truth: a Christian introduction..

---

In this book, Downing puts the discipline of semiotics within reach for beginners through analysis of the movements key theorists, Ferdinand de Saussure, Charles Sanders Peirce, Mikhail Bakhtin and others. She then draws out the implications for effective communication of the gospel of Jesus Christ within our shifting cultural landscape. Her fundamental thesis is that "Failure to understand how signs work--as effects of the cultures we seek to affect--inevitably undermines not just our political and moral agendas but, worse, the gospel of Jesus Christ." Writing with humor, clarity and flare, Downing lucidly explains the sophisticated thinking of leaders in semiotics for nonexperts. Of value to all those interested in communication in any context, this work will be of special interest to students majoring in communications or English or to students in evangelism and preaching courses at the undergraduate and graduate level.

---

Availability

171007474

230.014 DOW c

Z. HANDIMAN

Available

Detail Information

Series Title

-

Call Number

230.014 DOW c

Publisher

Downers Grove : IVP Academic., 2012

Collation

342p.; 23 cm.

Language

English

ISBN/ISSN

978-0-8308-3966-7

Classification

230.014

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

CHRISTIAN THEOLOGY - LANGUAGES

Specific Detail Info

G/v

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment