Image of Winning in emerging markets: a road map for strategy and execution, c.1-2

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Winning in emerging markets: a road map for strategy and execution, c.1-2

Achieving scale and rapid growth in emerging markets requires moving beyond the comfort zone of addressing the very top segment of the market and serving the large and growing middle class. Companies with ambitious emerging market growth strategies have no choice but to engage deeply with these economies - but the complex nature of the se markets has made success elusive..

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151206195658.401 KHA w.1Moriah FoundationAvailable
151206359658.401 KHA w.2Z. HANDIMANAvailable
Detail Information
Series Title
-
Call Number
658.401 KHA w.1-2
Publisher
Massachusetts : Harvard Business Press.,
Collation
ix,247p,; 24 cm.
Language
English
ISBN/ISSN
978-1-4221-6695-6
Classification
658.401
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
STRATEGIC PLANNING
Specific Detail Info
c/n
Statement of Responsibility
Other version/related

No other version available

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