Text

Social communication in advertising: persons, products..

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A single tread of argument is drawn through this book: in industrial societies in this century, national consumer product advertising has become one of the great vehicles of social communication. Regarded individually and supervicially, advertisements promote goods and sevices. Looked at..

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Availability

171004606

302.23 LEI s

Z. HANDIMAN

Available

Detail Information

Series Title

-

Call Number

302.23 LEI s

Publisher

Toronto : Methuen Publ.., 1986

Collation

327p.; 23 cm.

Language

English

ISBN/ISSN

0-416-01201-9

Classification

302.23

Content Type

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Media Type

-

Carrier Type

-

Edition

-

Subject(s)

PRESS, JOURNALISM AND RELIGION

Specific Detail Info

F/s

Statement of Responsibility

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