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Shakespeare, Einstein and the bottom line: the marketing..

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How can you turn an English department into a revenue center? How do you grade students if they are "customers" you must please? How do you keep industry from dictating a university's research agenda? What happens when the life of the mind meets the bottom line? Wry and insightful, Shakespeare, Einstein, and the Bottom Line takes us on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency, immediate practical usefulness, and marketplace triumph are the best measures of a university's success...

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Availability

160907865

378.73 KIR s

Z. HANDIMAN

Available

Detail Information

Series Title

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Call Number

378.73 KIR s

Publisher

Cambridge : Harvard University Press., 2003

Collation

328p.; 24 cm.

Language

English

ISBN/ISSN

0-674-01634-3

Classification

378.73

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

UNIVERSITIES AND COLLEGES - UNITED STATES

Specific Detail Info

w

Statement of Responsibility

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