Whether it is the TV ad that breaks into our favourite programme, or the telemarketing phone call that disrupts the family dinner, traditional adversiting is based on the hope snatching our attenti…
In his new book, Seth Godin shows how you can make your customers feel that way again. Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter wha…
Buku ini berisi pedoman definitif tentang empat belas tren terbaru yang tidak akan diabaikan oleh para pemasar. Antara lain dijelaskan tentang cara meningkatkan kekuatan cerita, bukan hanya menonjo…