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Kidfluence: the marketer's understanding..
Kids today possess product knowledge and buying influence far beyond their years, and marketers must adapt to this new reality or risk forever playing catch-up with their forward-thinking competitors. Kidfluence explores this new dynamic of marketing, and outlines how marketers and advertisers can better understand the "adultified" members of Generation Y.
200700544 | 658.834 SUT k | Z. HANDIMAN | Available |
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