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Winning in emerging markets: a road map for strategy and execution, c.1-2
Achieving scale and rapid growth in emerging markets requires moving beyond the comfort zone of addressing the very top segment of the market and serving the large and growing middle class. Companies with ambitious emerging market growth strategies have no choice but to engage deeply with these economies - but the complex nature of the se markets has made success elusive..
151206195 | 658.401 KHA w.1 | Moriah Foundation | Available |
151206359 | 658.401 KHA w.2 | Z. HANDIMAN | Available |
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